Marco Rivera
Founder & Executive Chef
With 20+ years in culinary arts and a deep love for California coastal flavors, Marco founded Costa Vida to bring honest, vibrant food to his community.
Our Story
Passion On
Every Plate
We're more than a restaurant — we're a community rooted in fresh ingredients, bold flavors, and genuine hospitality. Discover the heart and soul behind Costa Vida.
12+
Years of Flavor
50K+
Happy Customers
120+
Menu Items
4.9
Avg. Rating
2012
Est. in California
Who We Are
The Costa Vida Story
Costa Vida was born in Roseville, California in 2012 — a small kitchen, a big dream, and an unwavering belief that food made with real ingredients and real care can change how people feel about dining.
"Fresh food isn't just what we serve — it's who we are."
What started as a neighborhood gathering spot quickly became a beloved dining destination. Our founder, raised along the California coast, wanted to bring together the bold, sun-drenched flavors of coastal living with the warmth of a home-cooked meal.
Today, Costa Vida serves thousands of guests every week — but every plate still carries the same soul and intention as that first one served over a decade ago.
What Drives Us
Mission, Vision & Purpose
Every decision we make — from sourcing ingredients to designing your experience — flows from these three guiding pillars.
Our Mission
To nourish every guest with honestly made food — crafted from fresh, responsibly sourced ingredients — served with warmth and delivered with pride in every single bite.
Our Vision
To be the most trusted name in fresh, flavorful dining across the United States — a brand that families return to because it always feels like home.
Our Purpose
Food is connection. We exist to bring people together — over tables, shared plates, and genuine moments — because life is richer when it's shared with good food and great company.
What We Stand For
Our Core Values
These aren't slogans on a wall — they're the principles our team lives by every day.
Freshness First
We never compromise on ingredient quality. Everything is sourced fresh, daily, from trusted local and regional suppliers.
Community Roots
We're proud members of Roseville and beyond. We invest in local partnerships, events, and causes that strengthen our community.
Relentless Quality
From prep to plating, we hold ourselves to a higher standard — because you deserve nothing less than exceptional every time.
Sustainability
We're committed to eco-friendly practices — from compostable packaging to minimizing food waste at every step of our operation.
Genuine Hospitality
Every guest is treated like a welcome neighbor. Our service isn't scripted — it comes from a genuine desire to make your day better.
Innovation
We never stop evolving. From seasonal menus to new cooking techniques, we keep our food exciting while staying true to our roots.
Our Journey
A Decade of Delicious
From humble beginnings to a thriving food destination — here's how Costa Vida grew one great meal at a time.
2012
The First Kitchen
Costa Vida opens its doors at a small 800 sq ft kitchen in Roseville, CA, serving lunch to local workers. The line wraps around the block on day one.
2014
Growing the Menu
We expanded our offerings with a full dinner menu and catering services, bringing Costa Vida's flavors to weddings, corporate events, and family gatherings.
2016
New Location Opens
Demand led us to open a second, larger location featuring a full dining room, private event space, and an open kitchen concept that guests love.
2019
Community Award
Costa Vida receives the Roseville Business Excellence Award for Community Impact — recognizing our local sourcing, charity work, and neighborhood involvement.
2021
Online Ordering Launch
We launched our full online ordering platform, making it easier than ever to enjoy Costa Vida at home. Thousands of orders placed in the first month alone.
2024
The Next Chapter
With a refreshed brand identity, a newly redesigned space, and an expanded seasonal menu, Costa Vida enters its most exciting era yet — and we're just getting started.
The People Behind the Plates
Meet Our Team
Great food starts with great people. Our talented team brings passion, creativity, and decades of combined experience to your table every day.
Sophia Chen
Head Pastry Chef
A Le Cordon Bleu graduate, Sophia crafts every dessert with artistic precision and a passion for flavor balance that turns sweets into experiences.
James Okafor
Operations Director
James ensures every guest experience is seamless from first bite to final farewell. His background in hospitality management keeps Costa Vida running at its best.
Elena Vasquez
Head of Guest Relations
Elena brings a natural warmth to every interaction. Her dedication to making guests feel valued has been central to Costa Vida's loyal following.
Interested in joining our passionate team?
View Open Positions